In the world of sleep, the mattress is king! The manufacturers of King Koil beds and mattresses know a thing or two about correct posture. The latest line of King Koil products is a recognition of the meticulous sleeper's need for high level comfort supported by a sturdy foundation. King Koil beds are made of safe materials such as viscoelastic foam, solid density coils and virgin latex. Not only do these beds provide a good night's sleep, they help improve posture over the long term. Correct posture begins with properly supported sleep. A sleep-deprived person looks sluggish and appears to drag his body with effort. Not having enough sleep eventually puts one's posture out of kilter. King Koil beds are built to last and are made with the highest priority on spinal support and alignment. It is the preferred mattress brand by the Foundation for Chiropractic Education and Research. When you purchase a King Koil bed and mattress, you are assured of true zoned support and comfort. This principle is applied to the innersprings within your mattress with customised upholstery layers. With its superior encasing mechanism, you can sit on the edge of the bed without any sense of imbalance or discomfort or you can stretch from the middle right to the edges. Ask a store to show you the insulation and cushioning layers and materials of the King Koil model you're interested in. This way, you know that you're paying for a good product that's built to last.