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Willis & Gambier Bedframes


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Leading furniture supplier Birlea Furniture announces exciting new acquisition

Leading furniture supplier and manufacturer Birlea Furniture is delighted to announce an exciting new acquisition deal to take over management of the Willis & Gambier brand and its intellectual property rights. 

The deal comes in the wake of Samson Holdings Ltd.’s exit from the UK marketplace and signals an inspiring new chapter for both Birlea Furniture and Willis & Gambier.

In many ways, the companies are a match made in heaven. As a family-run business operating in the heart of the Midlands with over 20 years’ worth of experience, Birlea Furniture has established itself as the go-to supplier for a variety of the nation’s best-loved retailers. Willis & Gambier, meanwhile, has always shared Birlea Furniture’s core values including a dedication to premium design, high-quality manufacturing, and unrivalled service, as well as a commitment to sustainability. Indeed, it is no accident that Birlea Furniture has been named the “Supplier of Inspiration”.

Furthermore, both Birlea Furniture and Willis & Gambier have a history of adapting to the demands of the twenty-first century. Indeed, the former has built up a worldwide manufacturing network and has developed the logistics capabilities required to fulfil the needs of modern retailers, whilst the latter has evolved since its founding in 1990 to become a market-leading brand of the premium bedroom, dining, and living collections.

The announcement of the acquisition comes at the same time as David Lane's appointment to the post of Trading Director at Birlea Furniture. David has enjoyed over ten years at the helm of Willis & Gambier as the company’s Commercial Director and, in his new post, intends to uphold its core values. What’s more, he will focus on building Birlea Furniture’s reputation as a trusted and reliable brand.

Jake and Joe Magill, joint owners and Managing Directors of Birlea Furniture said: “Birlea Furniture is experiencing exciting times right now as the business goes from strength to strength in a difficult marketplace. We believe that our ambitious and hardworking team, combined with the Willis & Gambier acquisition and David's appointment, will help us to fulfil our ambition for Birlea to become a market-leading supplier.”

Willis & Gambier already have stock in both the UK and Asia and have further stock in production. New product design is also underway and new offerings will be communicated soon. David and The Birlea Furniture team look forward to a bright and productive future.

About Birlea Furniture

Birlea Furniture is a leading furniture supplier and manufacturer. With free 3-5 day nationwide delivery and a lowest price promise, the company is the go-to choice for retailers looking for premium quality and affordability. Explore the website for more information.  

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